Category Archives: Inman

How to salvage missed lead gen opportunities with Facebook pixel

How to salvage missed lead gen opportunities with Facebook pixel

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Has this ever happened to you? It’s a weeknight, and you’re sitting on the couch browsing through Amazon.com or your favorite online department store looking at clothes or the latest gizmo. During lunch the next day, you’re scrolling through Facebook, Instagram or your favorite online publication, and you see an advertisement for the exact same item you were looking at the night before …

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Meet the 15 startups selected for the 2017 Realogy FWD Summit

Meet the 15 startups selected for the 2017 Realogy FWD Summit

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So many real estate tech startups are popping up that it can be difficult to figure out which ones are worth paying attention to. Since 2013, Realogy — the operator of real estate brands including Century 21, Coldwell Banker and Better Homes and Gardens Real Estate — has helped by hosting an annual contest that features a batch of tech products for real estate agents …

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How real estate agents keep their cars looking sharp

How real estate agents keep their cars looking sharp

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Real estate agents spend a lot of time moving from one place to another — and in many locations, that means hours behind the wheel every week. The line between a couple snacks on-the-go and disaster area of a vehicle is very fine. So is the difference between used-but-clean and junker brimming with hazardous yard signs. So how do agents keep their whips looking sharp …

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What does a real estate agent do all day anyway?

What does a real estate agent do all day anyway?

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From a consumer’s first thought about making a real estate move to actually taking the leap (whether that means right now, next month or three years from now), the agent is incubator, initiator, action-taker, coordinator, scheduler, personal concierge, resource person, problem-solver, mediator, miracle worker, red-tape cutter, transaction manager and chief make-it-happen officer of everything else that doesn’t fall into the prior categories …

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